Wholesome Story Products are Clean Label Project™ Certified!

At Wholesome Story, your well-being is our highest priority. Starting from the sourcing of our raw ingredients to the final product, we ensure that you only receive the highest quality and purist product available. But we don’t stop there.

We believe in raising the bar for the supplement industry, even at an additional cost to us. This is why all of our products are submitted to the Clean Label Project for additional third-party testing and certification.  

We are honored that all of our products are Clean Label Certified. Further, we are ecstatic that our fertility-focused supplements have been awarded the Purity Award for the Prenatal Category. This award means that these products tested within the top 33% of the category - setting the standard for purity. 

What does this mean for you? 

Knowing what’s inside a product means looking for more than just the label. Product labels only list the ingredients that the product is known to contain. It does not include any contaminants that the product may come in contact with during the ingredients creation/growth/harvesting, manufacturing process, or while entering the supply chain. 

For food and consumer product safety regulatory fabric in America is largely focused on pathogen & microbiological contaminants. For categories where Clean Label Project does not have benchmarked data to warrant a Clean Label Project Purity Award, Clean Label Project borrows a page out of the State of California Office of Environmental Health Hazard Assessment Safe Drinking Water and Toxic Enforcement Act of 1986. Informally known as Proposition 65, this regulation was enacted as a ballot initiative in November 1986. It is considered the strictest regulation in the country when it comes to protecting consumers from industrial & environmental contaminants and chemicals of concern. Proposition 65 aims to protect the state’s drinking water sources from being contaminated with chemicals known to cause cancer, birth defects or other reproductive harm, and requires businesses to inform Californians about exposures to such chemicals.

Our Clean Label Certification allows you (and us) to rest assured that the product you’re taking has set the standard for purity. 

What does the Clean Label Project test for?

After the products are purchased or received by the Clean Label Project, they submit the samples to one of it’s ISO-accredited analytical chemistry partner laboratories. The scope of testing varies depending on the product category. Testing typically includes heavy metals (Total Arsenic, Cadmium, Lead, and Mercury), over 300 of the most commonly used pesticides, including glyphosate, the active ingredient in Round-up that has been linked to non-Hodgkins lymphoma, and plasticizers (including BPA, BPS, phthalates), and other chemicals of concern. 

How can I learn more about the Clean Label Project?

You can visit their website here: https://cleanlabelproject.org/




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